Mariano will report directly to Publisher and CEO Sam Verdeja and work closely with David Taggart, Group Publisher of Editorial Televisa's North Zone. As Associate Publisher, Mariano's principal responsibilities will be to develop customized programs such as custom publishing opportunities, in and out of book promotions and bringing non traditional advertising revenue to the organization. He will be based at the Hispanic Publishing Associates offices at Editorial Televisa in Miami. Last November, Editorial Televisa bought a majority stake in Hispanic Publishing Group of Coral Gables for an estimated $4 million, according to The Miami Herald. The purchase reflects Televisa's interest in expanding its portfolio to include English-language magazines targeting Hispanics. With a 51% majority stake in Hispanic Publishing Corporation, Editorial Televisa gains two English-language titles: Hispanic Magazine (lifestyle, circ. 290,000, 10x/year) and Hispanic Trends (circ. 75,000, distributed by the Hispanic Chamber of Commerce; targets Hispanic small business owners, 10x/year).

Author

Portada Staff

Write A Comment

Get our e-letters packed with news and intelligence!