In the latest effort to grow its presence in the U.S. Hispanic market, Spanish media giant Grupo PRISA has partnered with Miami-based El Nuevo Herald to insert a special edition of its flagship daily El País in the pages of the Spanish-language daily. A joint edition kicked off today (March 7) and will be distributed both on the newstands and to subscribers of El Nuevo Herald.
With the deal, whose financials were not disclosed, El País is expanding coverage in the Americas, where it already has forged partnerships with newspapers in Argentina, Brazil, Chile, Mexico and the Dominican Republic.
Florida’s edition of El País will be printed and distributed by Miami Herald Media Company, and will be found in the newstands Monday through Fridays at ($ 0,50). Content will be relevant to the market, says El País, and will be selected by its editorial staff in Spain.
The partnership with El Nuevo Herald is only the latest investment of Grupo PRISA in the United States, where it already owns several radio stations and recently bought a stake on television network V-me.
The news was confirmed late Sunday by El País’ Web site. El Nuevo Herald could not be reached for comment at deadline’s.