Two covers will grace the inaugural issue, of Siempre Mujer, which will be sold on newsstands on September 22. Mexican actress/singer Lucero on newsstands and CNN's American Morning anchor Soledad O'Brien on the subscription cover.
The September/October issue includes nearly 40 advertising pages of Consumer Packaged Goods Companies (CPG's) such as Unilever, Procter & Gamble and Kraft Foods. Automotive companies (e.g. General Motors) and cosmetics companies (L'Oréal) are also in the first issue.
Two different covers
Featured on the inaugural cover of Siempre Mujer at newsstands will be Lucero, a Mexican singer and actress. Subscribers will receive a copy of the first issue with CNN news anchor Soledad O'Brien on the cover. The decision to split the covers was due in part to some women "not connecting with Soledad," said Ruth Gaviria , executive director and publisher of Meredith Hispanic Ventures.
The 100-page, glossy publication is filled with articles about beauty, cooking, decorating, fashion and lifestyle. "This magazine creates an experience for Hispanic women that reflects their lives and culture," Buchholtz-Torres said. The magazine will offer tips and ideas on family, home and finances as the Hispanic woman "navigates a new American culture," she said.
With Siempre Mujer, publisher Meredith Corp. is increasing its Hispanic magazine portfolio, which includes Healthy Kids en Español, Espera, 12 Meses and the recently acquired G+J title Ser Padres. The combined titles reach one in every three Hispanic women in the United States.