Meredith Corporation has announced that Healthy Kids en Español will merge with parenthood publication Ser Padres to create the largest Spanish-language consumer magazine in the United States. Ser Padres will increase frequency to eight times a year and its rate base 40 percent to 700,000. The February/March re-launched issue of Ser Padres, featuring a new look and new logo, will be available January 11, 2008.
The new Ser Padres will offer more concise articles for the multi-tasking parent, as well as new sections on home décor, women’s health, pregnancy news and shopping guides. The magazine will also include original pieces on cultural heritage, values and education and sections like “Profile of a Hispanic Mom.”
Ser Padres will encourage reader interaction through interactive pieces such as “My Favorite Photo,” where parents can submit their family shots for a chance to be featured in the publication’s next issue. Additionally, Ser Padres’ new look will incorporate more sophisticated visuals and real-life photography shot outside of the studio.
Meredith Abandons Child, Keeps its Niños (April, 2007)
Meredith acquires Ser Padres, Strengthening its Position
in the Spanish-language Parenting Magazine Market (May 2005)