Sears’ Nuestra Gente goes it alone

Santa Barbara, CA based Independent Publishers Representative (IPR) will no longer represent Sears' Nuestra Gente magazine (monthly, circ. 865,000, Spanish). IPR has done ad-sales representation work for Nuestra Gente for more than 7 years. IPR continues to represent Kraft's Comida y Familia magazine (monthly, circ. 1 million, Spanish). Will Vasquez of IPR tells Portada® that within the next two months, IPR will announce the new publications it will be representing, both custom and mainstream Hispanic pubs. For more information see article “Custom Publishing: Publishers Try to Get a Piece of a Growing Market.”

…and signs deal with Latina

Sears, Roebuck and Co. and Latina Media Ventures, publisher of Latina magazine, announced a partnership to create a new women's clothing line called Latina Life. The fashion line, designed primarily by Jones Apparel Group under the fashion direction and council of the bilingual monthly Latina, will launch in August 2005. Products will include clothes, footwear and handbags “influenced by the style of Hispanic women,” and will be available in 425 of the 870 Sears stores nationwide. “It was such a natural extension for us. It really speaks to how we see our brand,” says Betty Cortina, editorial director of Latina. The company expects the line to generate more than $50 million in sales within a year of the August launch. Latina's August issue will include a “magalog” advertising the new line.