The newly-formed San Diego Ford Dealers Advertising Association has chosen the J. Walter Thompson agency to handle all of its creative, Hispanic marketing and media placement.
Under the agreement, JWT's San Diego branch will replace Dailey & Associates and Macedo Advertising of Covina as the association's agency of record.
JWT is established in the San Diego marketplace, having operated from there for over twenty years.
The election of JWT is far from an arbitrary decision as JWT currently represents about 85% of Ford's local dealer associations, nationwide.
