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Sales Leads: Natura, Pirelli, Sodimac, Red Cross, Adidas…

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.


  • Natura – Latin America

Natura has launched its new campaign for its brand Natura Ekos produced by Taterka Comunicacoes in Latin America. The campaign has been launched simultaneously in Argentina, Colombia, Chile, Peru, Mexico and Colombia. Natura is looking to positioning its products in the Spanish-speaking markets.

The new campaign includes TV spots, on line videos, banners and print ads in magazines.

  • Continental Tire – Americas

Continental Tire the Americas is positioning itself as an innovative solution with a new business unit, ContiLifeCycle. The company plans to expand its retreading business throughout North and South America by developing retreading facilities in Mexico, while expanding its dealer network in the US and Canada. The new unit, ContiLifeCycle looks for grows in the region by opening a pre-cure tread manufacturing plant in Morelia, Mexico.

  • Adidas – Global

Germany-based athletic company Adidas has launched "All Adidas"—a dynamic multimedia campaign starring David Beckham, NBA star Derrick Rose, Katy Perry, Lionel Messi and more. To kick of their most prominent marketing push since 2004, they enlisted director Romain Gavras (the man behind M.I.A.'s wild music videos) to shoot 30 and 60-second teasers to accompany the global advertisement.  

Now, a full two-minute commercial has emerged online that features a brand spankin' new track by French electro duo Justice. According to Adidas Global Brands Executive Board member Erich Stamminger, the campaign's concept, "brings together the diversity of the brand under one strong roof. From the court to the catwalk, the stadium to the street, we are giving an authentic statement with credibility that only Adidas has."

  • Red Cross – Global

The International Committee of the Red Cross has appointed Leo Burnett to handle its global advertising account. The agency won the account after a pitch against two undisclosed agencies. Leo Burnett will handle the account out of its London office.

Leo Burnett will work with the International Committee on Healthcare in Danger, relating to global conflict areas, such as Sudan and Iraq. The agency will generate awareness about how Red Cross workers are often prevented from carrying out humanitarian help in areas of conflict and can also be attacked frequently.

  • L`Oreal – Brazil

L’Oreal SA (OR), the world’s largest cosmetics maker, aims to double sales in Brazil by 2015 and add 50 million new customers there in the next decade as Latin America’s largest economy expands.

  • Pirelli – Brazil

Pirelli Brazil has chosen PeraltaStrawberryFrog as its ad agency for the country after a pitch with different firms. Before the review, the account was managed by Leo Burnett Brazil.

The global digital account is handled by Media Contacts and the general global account is managed by Young&Rubicam Milan since 2009.

  • Sodimac – Argentina

Sodimac, the Argentinean homecenter, has chosen Carat to manage its media buying and planning in Argentina.

  • Lucerna – Argentina

Gustavo Scarpato has been picked by Lucerna, the Argentinean shoes company, to manage its communications efforts.


Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans

An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.

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