The product, similar to Fronteras (see “Fronteras expands in the Southern U.S.,” Portada® No. 15, April/May 2005), consists of articles written and edited by Rumbo journalists. Rumbo offers the pages to publisher targeting Spanish-speaking audiences. Edward Schumacher, CEO and editorial director of Rumbo, frequently points out that his newspapers are raising the quality of Spanish-language publications in the United States. Meximerica has made a substantial investment in establishing its editorial staff of close to 80 journalists.

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Portada Staff

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