Rumbo is quietly rolling out a new editorial product designed for publishers. The product, similar to Fronteras (see “Fronteras expands in the Southern U.S.,” Portada® No. 15, April/May 2005), consists of articles written and edited by Rumbo journalists. Edward Schumacher, CEO and editorial director of Rumbo, frequently points out that his newspapers are raising the quality of Spanish-language publications in the United States. Meximerica has made a substantial investment in establishing its editorial staff of close to 80 journalists.

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