The State of the Latin Advertising and Media Economy. According to a Portada Survey, both the Hispanic and Latin American advertising and media sectors are picking up speed after last years recession. Look at the results of our Survey of more than 50 High Executives and their answers on the main opportunities and challenges ahead.
Modern Content Challenges
Global media companies refine their offerings to meet content needs of audiences in the U.S., Spain and Latin America.
The Agency and the Principal
Whatever happened to Hispanic magazines as newspaper inserts?
Statistics in Context
Top Social Networking properties: MySpace leads, Sonico only Latino pure play. Do You want to buy a company: What is a reasonable price?
Are Mobile Phones the Vehicles of Choice to Access the Internet?
Five Things You Need to Know when Sampling to Hispanics