Fama Magazine has announced that Publicitas will be handling the magazine's national ad-sales efforts.
Fama is a Spanish-language entertainment magazine focusing on entertainment news, lives of the rich and famous, and the latest developments in the highly-popular telenovelas.
Fama also covers topics relating to fashion, beauty, food and horoscopes.
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The U.S. Supreme Court just backed the law requiring TikTok to be sold or banned. How will the likely ban impact advertisers in a multicultural America? 8 questions and their answers by brand, media agency and music industry experts, interviewed by Portada.
Portada has heard from various members of the Los Angeles-area-based marketing community; some of them have lost their homes due to the devastating losses caused by the wildfires.
We have also heard from all types of small businesses in the area that have lost not only their homes but their entire livelihoods. How the USHCC, LiftFund and HITN are stepping up.
The recent Portada article, “PHD, UM, and D’exposito Urge for Multicultural Data Improvements,” highlights the urgent need to address multicultural audience data issues in the face of privacy legislation and evolving consumer expectations. “As someone deeply invested in advancing data-driven marketing for diverse audiences, I’d like to present survey-based data as the solution to the challenges outlined,” says Mario Carrasco, Co-Founder and Principal at ThinkNow, and author of this article.
Hyundai launches national advertising campaign highlighting the convenience of “Add to Cart”… and five more brand initiatives targeting the U.S. consumer right now.