Amelie Ferro, VP of Business Development for Publicitas LHM, announced that the company is marketing a series of industry focused special features to appear in their represented newspapers targeting specific segments of U.S. Hispanic consumers in the top markets. The first one, to be introduced in October, is Comida Buena y Saludable (Healthy & Tasty Food) with celebrity Chef LaLa. The new supplement attempts to be a successful print media vehicle for advertisers in the food category (e.g. Knorr, Unilever and Goya Foods.)
In November, the new launch of Buena Salud, a quarterly print supplement, will address the health conditions that affect Hispanics. The first issue will deal with the theme of Obesity and related health conditions such as diabetes, cholesterol, high pressure, and heart attacks.
“These print products provide marketing solutions and promotional opportunities to advertisers that want to integrate their commercial messages with valuable editorial contents”, explains Ferro.
Publicitas LHM represents newspapers including Hoy's (Tribune) three editions in New York, Chicago, and Los Angeles, and Rumbo (Meximerica) four editions in Houston, San Antonio, Austin and Valley, Texas, among others, providing advertisers with a one-stop national Hispanic print media platform serving the twenty top Hispanic markets.
In addition to its branding value, Ferro emphasizes the cost-effectiveness of these national print products. “Our publishers have been able to maximize their economies of scale, allowing advertisers to benefit from very attractive CPM's," says Ferro.