LHM will have a niche focus to ad-sales representation. The Miami based firm will establish long-term strategic alliances with a selective group of media companies.Unlike other Hispanic print media ad-sales networks like Latino Print Network, Ethnic Print Media or Papel Media, LHM's approach to print ad sales will be more niche oriented. “The publications we represent will have either a territorial exclusivity or the exclusivity in a certain ad-category”, Grace Palacios, CEO of Publicitas-LHM, tells Portada®. The new network's main sales focus will be print, however Palacios sees opportunities to also sell outdoor, direct mail, cable and Internet properties.
Amelie Ferro has joined LHM as the newly appointed Vice President Business Development. Ms. Ferro, who will work alongside Ms. Palacios, was most recently General Manager of United Advertising Media responsible for three titles including Auto Mercado, catering to US Hispanic consumers.Before than, Ms. Ferro was National Sales Manager with Ask Jeeves en Español and Sales Promotions Manager with Yahoo! en Español.
Publicitas Promotions Network (PPN), the parent company of LHM, is one of the global leaders in the print media representation industry.