Hispanic Yellow Pages of America, one of the three major Hispanic Yellow Pages publishers, closed last month due to unsatisfactory revenue levels. The company was backed by Chicago based private equity company Hispania Capital Partners. Victor Maruri, Managing Director of Hispania Capital Partners, recently told Portada that HYPA has ceased operations.
According to the Kelsey Group Global Yellow Pages 2007 report, HYPA had estimated revenues of $2.7 million and 100 employees. According to the Kelsey Group the Hispanic Yellow Pages market is more vulnerable to weak economic conditions, when Small and Medium Sized companies make tough decisions on where to invest their advertising dollars. David Goddard, senior analyst of Simba's Yellow Pages Group says that “even theSpanish-language publishers found the competition intense resulting in HYPA shutting down its operation in October 2008."