– Scope, a Procter & Gamble brand, will launch a Hispanic print and TV ad campaign during the first quarter of 2005. Bromley Communications will do media planning and buying. The estimated cost of the campaign is between US $30-$40 million.
– Que Pasa Latino Communications, publisher of the newspaper Que Pasa (circ. 22,000, Charlotte Metro, Raleigh/Durham and Greensboro/Winston-Salem markets) and owner of two radio stations in Raleigh and Greensboro, ran ads last year in The Winston Salem Journal and on Time Warner Cable. The campaign took place from mid-October to mid-December, with the goal of increasing Que Pasa Latino Communications' English-language advertiser base.