The February/March 2008 issue of Portada is out brimming with Market Intelligence and news, including the articles below:

  • Sandbox Wars: Parenting Market Heats up as Todobebe, Meredith and other Players try to win-over Hispanic Moms.
  • National Advertising Campaigns Targeting Hispanics: Jose Cuervo, Wal-Mart, Wrigley’s , Tecate….
  • Reaching the Masses Online” Media behemoths battle online pure-plays for Hispanic eyeballs: Whats new? Pre-roll advertising, local vs National advertising and more…
  • Focus On: – Hispanic Media Market Opportunities with Venture Capitalist Greg Sands
  • Buying Hispanic Digital Media: A How-to with Bravo’s Luis Cabrera
  •  What Big Box Retailers Need to Know to Reach Hispanics: CPMs, advantages of each medium, Gross Profit Margins and more.
  • Texas: Blurred Borders in the Lone Star State’s Media Market
  • Mark your calendars! 2nd Annual Hispanic Digital and Print Media Conference and Networking/Awards  Dinner (details inside)

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Portada Staff

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