National ROP advertising in Hispanic publications was worth over twelve million dollars in Hispanic publications in 2006. The companies that advertised the most were Macy’s, Dillard’s and JC Penney’s. The publications that got most appararel advertising dollars were El Nuevo Herald (McClatchy, Miami) and other publications in the South Eastern part of the United States.

Apparel Category:Top twenty companies in Hispanic ROP spending 

1. MACY`S

2. DILLARD`S

3.JCPENNEY

4.NORDSTROM

5. BLOOMINGDALE`S

6. MARSHALLS

7. ROBINSONS-MAY

8.FOLEY`S

9. T.J. MAXX

10. LIVERPOOL

11. BEALLS

12. TARGET

13. SYMS

14. BURLINGTON

15. NEIMAN MARCUS

16. CARSON PIRIE SCOTT

17. HECHT`S

18. MERVYN`S

19. A.J. WRIGHT

20. PEEBLES


Source
: Portada Ad-Tracking

Note: Underlying figures exclude local advertising

For absolute dollar levels as well as 2006 FSI activity of Electronic Retailers, year-over-year growth comparisons and Q1 2007 data, call Annette Fielman at (516) 396-0179 or e-mail annette@portada-online.com.

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