On April 14th, Hora Hispana, a biweekly New York Spanish-language newspaper published by the Daily News will be relaunched. There will be changes in editorial and distribution. 

Editorial topics will continue to include lifestyle, celebrities and cuisine while additional content will highlight: Sports (Soccer, baseball, boxing), News and Politics of interest to the Hispanic audience from around the world, country and the community, Horoscope, Cheap & Free (a calendar of events featuring affordable places to go and inexpensive things to do), Special Events (coverage of key events of interest to the community such as Cinco de Mayo and the many parades and festivals).

The total distribution continues to be 120,000 copies, distributed through two methods. One-to-one distribution (100,000 copies): Hora Hispana will be handed out to consumers in select areas. Areas will be selected following the needs of advertisers and the location of prime consumers and at select grocery stores (20,000 copies).

The relaunch will be supported by a multimedia promotion plan coinciding with the publication of the first six issues. Promotion in the Daily News: New York’s largest newspaper will alert City residents to Hora’s expanded content. Hispanic Radio: A campaign on New York’s most popular Hispanic radio stations. And a monthly Reader Contest will offer readers the opportunity to win sought after prizes including tickets to performances at the Lehman Center or for the Circle Line and the Bronx Zoo.

As for advertising, new premium positions will be available for advertisers: Front-Page Post-It Notes, Front-Page Spadea, and inserts: Placed within the issue.

Before this relaunch, Hora Hispana used to be a mostly home delivered newspaper.


Write A Comment

Get our e-letters packed with news and intelligence!