Nueva Salud (circ. 1.5 million), a quarterly publication scheduled to be launched in September 2004, has postponed its launch until the first quarter of 2005. Sources at Nueva Salud told Portada® that advertisers' media budgets for 2004 are already set, so it makes more sense to include the publication in advertisers' 2005 media mix. Nueva Salud, which targets health-conscious Hispanics, is part of a growing number of print media platforms available to health and pharma advertisers. The publication will be published as a joint venture between Laureti Media Group and Papel Media Network. It is intended to be published as an insert in Spanish language newspapers belonging to Papel Media's newspaper network.
Author Editorial Staff @portada_online