The New York Times is marketing its Holiday content product Escrito to Spanish-language newspapers and websites just ahead of the Holiday season.
Escrito consists of two supplements Navidad 2008 Los Sentimientos de Navidad (Christmas edition) and Guia 2009 Prospero (Celebrating the New Year). The supplements are inserted into ones newspaper the weekends prior to Christmas and New Year’s Day.
The New York Times is marketing the products as away to attract greater ad investment, and to boost competitive advantage, as NYT is granting exclusive distribution rights in one’s market.
The supplements are 12 pages each, with content directly relating to Christmas and New Year’s Holidays.