This summer, two major New York DMA Hispanic newspapers are going to the park to connect with their Hispanic audiences. New York’s El Diario La Prensa and New Jersey’s El Especial are both participating sponsors of Central Park’s seminal summer concert series, Summer Stage ’08, produced by the City Parks Foundation.
Angel Vasquez, marketing director for El Diario tells Portada, “We are media partners with them for the entire Summer program. Our presence is going to be bulked up at the Hispanic events, but we are to be included in on-stage mentions, as well as on signage and all printed collateral.”
Vasquez says he is not sure yet what form the paper’s presence will take at the concerts, but might include a booth with papers available, and street teams distributing the paper. El Diario will have a similar presence at Brooklyn’s answer to Summer Stage, the Celebrate Brooklyn Festival, which will feature three separate Latin Music nights.
New Jersey’s Spanish-language weekly El Especial is also Sponsoring the Summerstage event, as is Latin Culture website NYRemezcla.com