Automotive Advertisers that want to reach Hispanics have a new vehicle to choose from: Aceleración Extrema, a publication for NASCAR fans.
The publication is published by Rojas Marketing, an Annandale, VA based company, led by Hispanic newspaper veteran Jimmy Rojas.
Jimmy Rojas, director of Aceleración Extrema, tells Portada that the publication has a circulation of 82,000 and will soon be audited. The publication is written in Spanish and is distributed in Hispanic retail stores, restaurants and bodegas in New York (circ. 20,000), Delaware (circ. 5,000), Washington DC (circ. 5,000), North Carolina (circ. 5,000), New Jersey (circ. 20,000), Maryland (circ. 10,000), Virginia (circ. 10,000) and South Carolina (circ. 5,000).
Florida is going to be the next market into which Aceleración Extrema, will expand.
Most advertising in the publication is local and regional, although Rojas hopes to draw-in some national advertisers.
The publication also has a website of the same name. Statistics disclosed by NASCAR reveal that 27% of Nascar fans are Hispanic. This fan-base has increased over the last few years, the main reason being the popular Colombian racecar driver Juan Pablo Montoya.
Related Article: Car manufacturers drive growth in online advertising