RMI offers 15 new new-to-market segments: Avid Readers, Donors, Home & Hobby, Sports, Catholic, Ethnic & Religious, Investors, Travelers, Collectibles, Families with Children, Mature, Cooking, Healthy Living, Music Lovers, Credit Card Holders, Hispanic and Outdoors.
The subscribers to Belvoir's 25 special-interest publications are individuals interested in do-it-yourself projects and self-improvement. The 3,032,735-universe masterfile is available beginning at $110/M. The segments are available for the same price.
- VA Energetic Hispanic Shoppers
Young adult Hispanic consumers. They have been responsive to offers such as electronics, catalogs, credit cards, auto and communications. (222,255 universe/amerilist)
- Energia Hispanic Male Potency Buyers
List Connection Inc. This file contains Hispanic mail order buyers of a product meant to help men improve their sex lives. Their average income is $30,000. Selects: 360,000 universe.