New Hispanic List Identifies Active Latino Buyers

Old Greenwich, CT-based Sound Beach Marketing Partners is offering a new list called the “I Love to Shop U.S. Latino File,” which, according to their recent announcement, “represents a fresh new source of upwardly mobile English and bilingual speaking direct response prospects.”

The database that produced the list merges two sources of data to identify Latinos with recent transactional data and identifies consumer buying patterns, direct mail and on-line activity, credit card activity and residence status.

The file identifies over 10 million Hispanic household mailing addresses and is updated on a monthly basis.

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