The Advertising Council, in partnership with the U.S. Department of Health and Human Services' (HHS) Administration for Children and Families (ACF) and the Collaboration to AdoptUsKids, announced today the launch of a comprehensive campaign designed to encourage Spanish-speaking families and individuals to consider adoption from the U.S. foster care system.
The new multi-media campaign includes Spanish television, radio, and print PSAs, and issues a national call-to-action for parents to adopt children by offering important, accurate information to the Hispanic community about the foster care system and the adoption process. The campaign emphasizes the message that families or individuals can achieve a sense of fulfillment by adopting a child through foster care. It also aims to significantly increase awareness of the need to provide loving, permanent families for children in the foster care system.
According to the Administration for Children and Families, approximately 300,000 children in the United States enter the foster care system each year. There are currently 514,000 children in the foster care system and, of these, approximately 115,000 are available for adoption. Each year, more than 24,000 of these children "age out" of the system without ever having been placed with permanent families to support them in the transition to adulthood. The majority of children in foster care are of children of color; 15% of the children waiting to be adopted are Hispanic.