People en Español, Nexos, Selecciones and Latina are the only Hispanic magazines who are members of the Publishers Information Bureau (PIB), which enables these publications to be included in the PIB's advertising revenue measuring service. PIB has been in contact with Hispanic Business about membership. Industry insiders told Portadatm that there has also been some discussion at the PIB's supplier, Competitive Media Reporting, about launching a separate Hispanic service, which would measure many more titles. Media buyers frequently demand more accurate measurement and third party research on Hispanic print media.

…ABC habla español

Two magazines targeting Hispanics applied for Audit Bureau of Circulation (ABC) membership. Cosmopolitan en Español Puerto Rico (monthly) and Vanidades Continental (bimonthly) are both published by Editorial Televisa and cover Hispanic women's lifestyles.


Portada Staff

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