According to Publisher Michelle Cortes of Mira!, the entertainment publication will adopt a weekly format in February ’09.
“We see the opportunity for greater efficiencies with this model,” Cortes tells Portada.
Mira! will also adjust its circulation from 120,000 biweekly copies to 50,000 weekly copies. Whereas currently, the magazine distributes 60% of its editions through newsstands and 40% through subscriptions, the weekly edition of Mira! will be distributed wholly through newsstands. The magazine will carry a cover price of $1.99.
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