Los Angeles headquartered The Miller Group is expanding into the Hispanic market.
"More and more clients are understanding the importance of addressing the multi-cultural market," says Renee Miller, president and creative director of the agency. "With the launch of our Hispanic division and the opening of our new office in Dallas, we're here to help clients find innovative ways to make noise in this ever-growing marketplace."
Luis Martinez of Punto Rojo, will act as account director for the agency's new multi-cultural division. Bill Williams, a 25-year advertising veteran, heads the agency's Dallas office, tells Portada that “We are just getting set up now in Dallas, Our Hispanic division will be based in Los Angeles and Dallas. No accounts.” Williams adds that the agency did some work targeting the Hispanic market with a client from the insurance sector.
"Nearly 25% of Dallas' population is foreign-born, and its largest minority group is Hispanics," Miller explained. "Because of its diversity, Dallas is becoming the ultimate destination for innovative marketing opportunities. We're proud to make a mark for our clients in this integral market center."
With over 20 years in multi-cultural marketing, Martinez has worked on Hispanic communications for a variety of blue-ribbon clients such as Alaska Airlines and Remy Martin. "Understanding the Hispanic market – really getting into the little nuances – that's what makes multi-cultural advertising successful," he noted. "The Miller Group truly represents and understands the Hispanic community, in California, Dallas and beyond."