Texas is proving to be a tantalizing market for newspaper companies and entrepreneurs interested in publishing for Spanish-speaking audiences.
Meximerica Media is a newly formed company with plans to publish Spanish-language daily newspapers in Texas and elsewhere. Edward Schumacher will become chief executive and editorial director of Meximerica Media.
Schumacher is leaving Dow Jones, where for the last nine years he has been the managing editor of The Wall Street Journal Americas, an international business-news section published by Dow Jones & Company for partner newspapers throughout Latin America. He will be succeeded by Brazilian journalist, Cristina Aby-Azar.
Meximerica Media is launching Spanish-language dailies in Texas primarily to meet the demands of advertisers who want a print media platform that targets Texas' burgeoning Hispanic population.
According to research by MRI and the US Census Bureau, Texas has 2 of the top 10 Hispanic markets ranked by the number of Hispanics. The first is the Houston-Galveston-Brazoria market with 1,349,000 Latino residents or 28.9% of the total population. By 2020, Hispanics will dominate the population of Houston. The other very large Hispanic-Texan market is Dallas-Forth Worth (1,120,350 Latino residents or 21,5% of total population). Retailers Kohl's and J.C. Penney, who consider the Texan markets to be multiethnic, have been very active in advertising in Spanish-speaking media.