On November 15, Miami based Megazine's Publications will be launching KENA, a magazine that has been published in Mexico by Editorial Armonia for over 40 years, but which is just now making its U.S. debut. The magazine will have completely distinct editorial content from its Latin American counterpart.
KENA will launch with a rate base of 600,000 copies, under the tagline, “El Arte de Ser Mujer Latina,” or “The Art of Being a Latina.” Its target audience is Latina women, aged 18-44.
KENA will be distributed within Hispanic newspapers of the top 8 U.S. Hispanic markets, including in New York's El Diario/La Prensa.
In preparation for the magazine's launch, the magazine commissioned Felipe Korzenny, former Cheskin partner, to do some qualitative and quantitative research to determine what the marketplace needed in terms of the appropriate tone, subjects of interest, depth of coverage etc.
The magazine has drawn interest from advertisers in the Automotive, Beauty, CPGs, and Health categories.
Last April, Mexico's Editorial Armonia bought a majority stake in Megazines Publications, the publisher of the newspaper insert Sobre Ruedas (8 x /year, Spanish, circ. 640,000). The Mexican publishing house noted that it will use Megazines Publications to introduce some of its titles into the US Hispanic market. KENA, published in Mexico as a fortnightly magazine (circ. 150,000) was Editorial Armonia's first publication. Editorial Armonia also publishes custom publications including Tendencias for American Express and another magazine for Inmobiliaria Liverpool.