Scholastic Entertainment will develop and distribute outreach materials designed to help parents, teachers and caregivers teach their children using Maya & Miguel TV. Through special events, workshops, and participation in festivals, the community partners will help expand Maya & Miguel's young audience. Maya & Miguel is a broad-based Scholastic initiative which includes television, print media, school and community outreach, interactive websites (www.pbskidsgo.org/mayaandmiguel and www.scholastic.com), publishing, and a host of ancillary materials. The campaign will run ads in Latina magazine, Scholastic Instructor and Parent & Child. Scholastic is looking for sponsors to PRODUCE? Maya & Miguel themed direct mail packages. The series chronicles the adventures of 10-year-old twins Maya and Miguel Santos and features their family, friends and neighborhood.
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