Sensing an opening in New Mexico’s print marketplace for a new bilingual newspaper, Clara Padilla-Andrews, publisher of El Hispanic News of Portland Oregon and president of the NAHP, has launched the bilingual weekly, Mas.
“I’m from New Mexico,” Padilla-Andrews tells Portada, “and it was clear to me that the state needed a bilingual paper.” With the launch of Mas, the state now has one. Asked about the difficulty of launching the publication in tough economic circumstances, she said, “There’s never a ‘good’ time to launch. We started planning this before the bottom fell out of the economy, but we decided to proceed as planned,” says Padilla-Andrews, noting that approximately 47% of the state’s population is Hispanic.
The content will focus on both local and national news stories including immigration, the economy and the ongoing military efforts in Iraq and Afghanistan. “I’ve hired a local staff in New Mexico, and brought some people from Portland to help produce content as well,” Padilla-Andrews tells Portada. “Right now, we’re looking for a couple of new salespeople.”
The paper will concentrate the bulk of its 20,000 copy distribution in Albuquerque and Santa Fe, and will expand distribution as permitted by the economy.
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