Ad-Tracking: Banks lead in …
During the first quarter of 2008, banks led in Hispanic magazine and newspaper advertising within the financial category. More than 70% of national advertising in the category was spent in the Banking subcategory. Insurance followed with 12.2% of total amount spent, followed by credit Cards (9.7%), Mortgages (5.125%) and Money Transfers (0.4%) Mortgage expenditures were relatively low due to the current sub-prime crisis.
Banks Lead
Subcategory |
1. Banks |
2. Insurance |
3. Credit Cards |
4. Mortgages |
5. Money Transfers |
Note: Financial subcategories ranked by national advertising expenditures during Jan 1, – March 30, 2008
Source: Portada Ad-Tracking
… and Bank of America Leads within the Banking Category
Bank of America was the largest advertiser within the Banking category in Hispanic newspapers and magazines during the first quarter of 2008; BofA was followed by Washington Mutual and U.S. Century Bank.
BofA leads followed by Wamu |
|
1 Bank of America |
2. Washington Mutual |
3. U.S. Century Bank |
4. Western Bank |
5. First National Bank of South Florida |
6. Suntrust |
7. Bank Atlantic |
8. Banco Popular |
9. HSBC |
10. PFF Bank & Trust |
11. Wachovia |
12. Citibank |
13. Doral |
14. Oriental Group |
15. BBVA |
16. First Bank de Puerto Rico |
17. Money Express |
18. Regions Bank |
19. Chase |
20 Colonial Bank |
Source: Portada Ad-Tracking
To inquire about absolute dollar levels, growth figures and more, contact Annette Fielman at (631) 470-2253 or e-mail [email protected]
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