What: Hispanic Local Search Provider Ya Sabe is partnering with Atlanta’s Hispanic newspaper Mundo Hispanico to create Mundo Local. Mundo Local will offer unique bilingual and culturally-relevant content for more than half a million Hispanics living in Atlanta.
Why it matters: Hispanic newspapers often have a strong local presence both in terms of the end-audience as regarding strong connections with local advertisers. They can sell into new local search technologies with specialized location-based information companies like YaSabe.
Mundo Hispanico, the Spanish-language publisher in Atlanta owned by Cox Media Group, a division of Cox Enterprises, announced a partnership with YaSabe.com, the leading provider of location-based information for U.S. Hispanics, Portada has heard. After a successful pilot program, Mundo has partnered with YaSabe to launch Mundo Local, which offers unique bilingual and culturally-relevant content for more than half a million Hispanics living in Atlanta.
“The deal is an exclusive partnership between Mundo Hispanico and YaSabe for the Atlanta metropolitan region,” Digital Marketing Manager at YaSabe tells Portada.
YaSabe will provide its content and technology platform to power Mundo Local, and Mundo Hispanico will sell measurable digital advertising to SMBs in Atlanta looking to reach Hispanics consumers.
“YaSabe enables Mundo to differentiate from other digital products available in the marketplace by offering businesses in Atlanta a Spanish-language presence online and a great ROI.” said Julio Saenz, General Manager of Mundo Hispanico. “The partnership with YaSabe brings high-quality traffic for local advertisers and enables Mundo to capture the market potential in Atlanta without having to make large investments.”
Suite of Sales Tools
As part of the agreement, YaSabe will provide a suite of sales tools to help prospect and sell specialized digital advertising, and YaSabe’s sales specialists will be based in Atlanta to support Mundo’s sales and marketing efforts on-the-ground.
YaSabe has built a technology platform to crawl, aggregate, translate and curate culturally relevant local information and makes the content available online, optimized for access from mobile devices. In 2013, this proprietary content attracted more than 7M users to YaSabe, made up of Hispanic consumers searching for products and services online. The company sells measurable digital marketing products and services to local businesses, auto dealerships and National brands that want to reach Hispanic consumers.
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