Publicitas-LHM (Leading Hispanic Media), a media representation firm created by PubliGroupe-Publicitas Promotion Network to represent U.S. Hispanic publishers and provide a national print platform for advertisers, announced today an exclusive national ad sales partnership with Tribune's daily Hoy, with editions in New York (daily, circ. approx. 50,000, Spanish), Chicago (free daily, circ. 45,000 M-Th, 60,000 Fridays, Spanish) and Los Angeles (free daily, circ. 80,000 M-Th, 150,000 Fridays, Spanish).
"We are excited to incorporate Publicitas-LHM's group of experts as an extension of our national sales team. We are confident this partnership will bring tremendous growth to our newspapers." said Digby Solomon, Hoy's publisher.
"Publicitas LHM is poised to offer a unique business model in the Hispanic marketplace by partnering with leading Hispanic publishers such as Hoy in order to promote, position and increase advertising revenues from national clients and ad agencies," said Amelie Ferro, VP of Business Development at PUBLICITAS-LHM.
The agreement will further extend Hoy's national advertising opportunities and complement the newspaper's direct national sales efforts and cooperative sales outreach with its sister newspapers Newsday in New York, the Chicago Tribune and The Los Angeles Times.
Publicitas-LHM plans to represent the leading papers in the largest Hispanic markets in select categories within Pharma/Over-the-Counter, Travel, IT & Tech, Entertainment, B2B, and Fashion/Luxury. “We will be our partner papers' national ad sales team for these categories,” says Amelie Ferro, VP of business development at Publicitas-LHM, who says she plans to announce several other partnerships within the next few weeks.
Publicitas-LHM has also begun to develop strategic partnerships with papers in secondary markets, including La Nación (La Voz Communications, daily, circ. 15,000, Spanish) in Washington D.C., Nuevos Ecos (Pelican Media Group, bi-weekly, Spanish) in West Florida, El Bohemio News (weekly, circ. 42,000 CVC audited, Spanish) in San Francisco, El Mercado in Phoenix, and TV y mas (Gannett, free weekly, approx. circ. 90,000, Spanish) in Tucson and Phoenix. “These markets are critical in order to provide a national print solution for advertisers,” says Ferro. Once Publicitas-LHM newspaper network is established, they will extend their portfolio to include magazines.