Hyundai Motor America (HMA) has announced that it selected LatinWorks as its national Hispanic marketing and advertising agency of record. The selection was announced following presentations by five agencies at HMA's national headquarters in Fountain Valley, Calif. last week.
The agency will begin working immediately on national Hispanic advertising for Hyundai. The first campaign is expected to appear shortly in Internet, broadcast and print media. NY-based firm Carat will continue to handle media buying for HMA, according to spokeperson Yvonne Lorie.
LatinWorks also won the Batanga account last week.
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