Latina Magazine is taking its branding efforts directly to the people this summer, with separate initiatives targeting Latinas across the country.
On July 9th, the company will conclude its national “Get Glam” series of events in Los Angeles. The event, which consists of mini-makeovers, manicures, massages, hairstyling, etc., began in May and has already made stops in San Antonio, Houston, Chicago, New York.
“Each event has drawn between 500 and 2000 people,” says Latina spokesperson Elaine Garza. The Get Glam Events are sponsored by Maybelline, Garnier Fructis, Armani Code, Kmart, Rado Switzerland and California Raisins.
Latina also recently partnered with Starbucks Cafexpresion to present an event in San Diego called The Perfect Sunday. The event included musical performances by Latina cover stars, Prima J.
Starbucks describes the event as “a unique experience that brings the rich history of café to life through música y cultura.” The company has also launched a micro-site at www.Starbucks.com/elcafedetuvida.