In recognition that many 2nd and 3rd generation Latinos are either unable to read Spanish or prefer to read in English, Los Angeles based La Opinión (Impremedia, circ. 125,000, daily, Spanish) recently began publishing a bilingual version of its “Vida Mejor” section.
“Vida Mejor” is published every Thursday and covers a host of issues relating to health, housing, personal finance and education.
“What we realized is that a lot of Latinos want to read our content, but are simply unable to because they don't read Spanish. So in order to reach out to those people we decided to publish this section in English as well,” says Pedro Rojas, Editor in Chief of La Opinión.
La Opinion also publishes Contigo, a free weekly product that is fully bilingual and has a circulation of 250,000 and is home-delivered. The publication has five zoned editions covering East LA, Montebello, Huntington Park, San Fernando, and Santa Ana. Contigo is similar in scope to the “Vida Mejor” section of La Opinión, and is described as a “shelf-life product that consists of original content relating to family life, home improvement, and computer issues.”
Asked whether La Opinión is moving toward being a bilingual paper Rojas responded, “I don't think we will see a fully bilingual La Opinión in the near future, but we need to keep an eye on it and how our readers want to receive our content.”