La Guía Launches in Orlando

With La Guía de Orlando the combined circulation of La Guia magazines will climb to 50,000 in Florida. La Guía de Orlando will have 48 pages with a 60% editorial and 40% advertising ratio. The second issue (August) will have a circulation of 14,000.

La Guía is also published in Sarasota-Manatee, South Florida and Tampa Bay. The publications are mostly distributed through racks and Walmart supercenters. Outside of Florida, La Guía is also published in Indianapolis and Toronto (Canada). The first La Guía (La Guía del Golfo) was launched in 2000 in Tampa. La Guía magazines's content evolves around, celebrities, faith, cars, health and services (e.g. immigration issues). Most of its advertisers are local businesses.