impreMedia announced today the repositioning of its magazine publication Vista. The repositioning initiatives include a revitalization of the dual-language  magazine’s news-to-use approach, a modernization of its look, and a renewed focus on reaching Latinas who balance contemporary and traditional roles.

The refreshed editorial direction will focus on areas central to Latinas’ lives such as health and wellness, family and parenting, finances, education, beauty and style, and spirit. Scheduled to launch in early 2011, cross-platform capabilities for Vista will include 360 degree multimedia offerings such as the bimonthly print edition, downloadable electronic edition, blog, social networking, as well as mobile content and Jag Tag capabilities.


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