December 18, 2006
IKEA Wages Direct Mail Campaign in 3 Markets

Ikea recently launched a Spanish-language direct mail campaign in three key U.S. Hispanic markets: Chicago, Dallas, and L.A.


Ikea handles its direct mail campaigns in-house, while Anita Santiago Advertising helps produce its Spanish-language copy.

As Portada reported last week, Ikea is also producing a Spanish-language catalog.


Author

Portada Staff

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