December 18, 2006
IKEA Wages Direct Mail Campaign in 3 Markets

Ikea recently launched a Spanish-language direct mail campaign in three key U.S. Hispanic markets: Chicago, Dallas, and L.A.

Ikea handles its direct mail campaigns in-house, while Anita Santiago Advertising helps produce its Spanish-language copy.

As Portada reported last week, Ikea is also producing a Spanish-language catalog.


Portada Staff

Write A Comment

Get our e-letters packed with news and intelligence!