Hoy, the Spanish-language newspaper announced today that Michael Roenna has been named National Sales Manager.

Roenna will be responsible for reaching out to national advertisers for Hoy Chicago and Hoy LA as well as the other properties of Tribune Hispanic; el sentinel South Florida, el Sentinel Orlando, vivelohoy.com, ZipCast, mobile and events.

“We’re excited to have Michael on the Hoy team. His enthusiasm and energy is the perfect fit to help take Hoy to the next level and promote the vibrancy of the Hispanic community in Chicago,” said John Trainor, general manager of Hoy Chicago. “I am confident Michael will identify new customer solutions and monetize our growing customer base.”

Previously Roenna worked as National Sales Manager at ImpreMedia where he was responsible for national retail and regional advertising sales initiatives for all of the company’s publications and online properties. Before that he worked on Chicago Sun-Times as Marketing and Promotions Manager.

Hoy Chicago publications have a gross weekly distribution of 700,000 copies.

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