Hoy, the Spanish-language paper that reports to the marketing side of the Los Angeles Times, is switching from daily to weekly. As part of this change, Vivelohoy.com will join Hoy and reverse-publish content as branded entertainment pages in each week’s edition, as well as introduce new video content to the site in the process.
LATMG/KTLA reaches 52% of the LA Hispanic market every week (2.7 million adults 18+) and Hoy’s multimedia expansion brings a more diverse generational range, allowing advertisers to now connect with the LA Hispanic population through multiple touch points.
The Magazine will also be adding local service guides for heath, beauty, entertainment and immigration. Saturday’s Fin De Semana weekend product will introduce zoning for the first time in its 500,000 copy home-delivery footprint, allowing to better compete for local retail advertising.