Fin de Semana will be a highly targeted saturation publication delivered primarily to homes in densely populated Latino areas of Los Angeles, San Fernando Valley, Inland Empire and Orange County.
The publication will launch with a distribution of 200,000 homes, with a plan to increase in 2006.
Fin de Semana will provide entertaining and relevant content that Latinos are looking for on the weekends. Launched in Chicago in 2003, this popular product will provide lifestyle and entertainment information attuned to the way Los Angeles Latinos spend their weekends.
Fin de Semana will provide celebrity interviews, sports best bets, DVD and CD releases, "telenovela" columns, decorating ideas, shopping tips, information on new home products and more.
More home-delivered Spanish-language publications
Other Spanish-language newspaper publishers have been expanding their circulation via home delivery. This delivery method has a high cost for publishers. Many advertisers, however, like newspapers that are delivered right into the home.
Impremedia launched the Domingo Network last week. Under the rubric of the Domingo network, La Opinión Contigo in Los Angeles and El Diario La Prensa Contigo in New York is a free, home-delivered addition (total circ. 650,000) to the local papers, which will continue to be found at newsstands and in boxes. La Raza produces its weekly paper on Sunday, so it will not launch a separate publication like its sister publications. Impremedia expects growth in national retail, telecom, and financial.
Additionally, Impacto USA (Media News Group, Spanish-language weekly, circ. 250,000) significantly expanded home delivery last year.
