Sources at Hoy said the supplement's look and feel did not match the rest of Hoy's content. The Wall Street Journal en español, an eight page weekly section, is inserted in Rumbo papers in San Antonio, Lower Rio Valley Grande, Austin and Houston (combined guaranteed circ. 90,000), as well as in El Sentinel, a South Florida Spanish-language weekly (reported circ. 95,000). The Wall Street Journal extended its franchise to the US Hispanic market in October 2002 with the publication of its weekly supplement in The Washington Hispanic (circ. 35,000), a Spanish-language weekly serving Washington D.C. Hispanics. Advertisers in The Washington Hispanic's Wall Street Journal en español supplement include automotive companies like Volvo and Ford, as well as various hotels in the DC area. Before the split with Hoy, TWSJ en español's circulation was close to 450,000.
Carrier papers pay TWSJ publisher Dow Jones an editorial fee to carry the insert. National advertising sales are split between Dow Jones and the publisher of the carrier paper. The dissolution of the agreement with Hoy is a major setback in the Dow Jones's plan to build a national Hispanic distribution and advertising network for The Wall Street Journal Special Editions (TWSJE).
TWSJE's are published in 38 newspapers, for readers in 34 countries, through branded pages in different partner newspapers. It has a total circulation of more than 6.7 million. TWSJE's most important component is The Wall Street Journal Americas, pubished in Spanish and Portuguese in 21 newspapers in Latin America and Spain. The pages are written by a team of 22 translators, editors, and journalists, supervised by Brazilian journalist Christina Aby-Azar in Harborside (New Jersey). Aby-Azar's team also edits The Wall Street Journal en espanol edition for the US Hispanic market.