WHAT: Hoy Chicago is entering broadcasting with the upcoming launch of Hoy Noticias MundoFox 13, a Spanish-language daily newscast in partnership with MundoFox.
WHY IT MATTERS: Print and digital media properties like Hoy Chicago want to extend their brands to audiovisual media (broadcast and online media) to offer advertisers a larger reach.
Hoy Chicago is building a state of the art broadcast studio within the Hoy newsroom in Chicago’s Tribune Tower. The print and digital media company is entering broadcasting with the upcoming launch of Hoy Noticias MundoFox 13, a Spanish-language daily newscast in partnership with MundoFox. The newscast will be produced in Chicago by the recently formed Hoy broadcasting team and televised on MundoFox 13 every Monday through Friday from 9-9:30pm (CST) starting April 18. While print and digital media brands extend their brands into the broadcast business by providing content, it is unusual for them to build out full-fledged broadcast studios like Hoy Chicago is doing. “I believe that this groundbreaking partnership will become an example for others to follow in the news industry,” said Jorge Mettey, SVP Noticias MundoFox.
Tailored Spanish-language Content
Hoy Noticias MundoFox 13 will focus on selectively curated stories that are tailored to Chicago’s Spanish-speaking community, with a focus on in-depth reporting, analysis,and original content. Content will be reflective of the show’s new tagline: “El poder de lainformación” – the power of information. Additionally, regular segments covering business, sports, education, and lifestyle will be offered, as well as several special interest segments, including Immigration, Mexico Hoy (economic, politics and social news from Mexico), Home Improvement (tips on home care and property management) and the game show segment Gana Hoy.
Hoy’s recently appointed Executive Producer of Video Content, Andres Lombana, together with award-winning journalist and Hoy’s Managing Editor, Fernando Diaz, will lead the broadcasting division, seeking to go beyond traditional reporting and analysis to find unique ways to serve the diverse Hispanic population. “Broadcast, print and web content/editorial staffs are integrated into one team with vertical owners by subject matter experts (sports, breaking news, investigative, entertainment) all led by Fernando Diaz on the news/content side and by Andres Lombana on the video/broadcast production side,” John Trainor, General Manager and Publisher of Hoy Chicago tells Portada.
This creates valuable opportunities for our advertising clients to expand their reach and use of video.
Expanded Reach for Online Video
“Partnering with a reputable broadcasting company like MundoFox, and their local affiliate WOCK-TV, positions Hoy for audience growth and creates valuable opportunities for our advertising clients to expand their reach and use of video,” Trainor says. Shortly after the newscast airs on broadcast, the full newscast will be uploaded into the web . Hoy Chicago will be selling advertising into the new newscast. “The terms of the content programming agreement are confidential but Hoy will most definitely be selling into the spot inventory as well as sponsorship packages for sections within the Hoy Noticias MundoFox 13 newscast,” Trainor notes.
Trainor adds that “Hoy will actively sell 30’ spots as well as packages around segments based on customer needs; for instance a sponsor could participate in a package which may include a spot immediately following any segment on the newscast as well as banners across the print/web segment equivalents, therefore an advertiser could sponsor the Hoy weather section across Print, Web and TV, while another advertiser could sponsor the sports section across all platforms, etc.”