In the 6 months that ended on September 30, 2009, the circulation of Hispanic paid dailies had substantially different growth (decline) patterns, while Impremedia newspapers La Opinion (-8% for Monday-Friday circ.) and El Diario La Prensa (-2%) had relatively low annual paid circulation decline rates, paid circulation of El Nuevo Herald (McClatchy) in Miami and El Nuevo Dia de Puerto Rico (Ferre Rangel Group) declined substantially more (-22% and -10%, respectively).
Table 1: Average Weekday Circulation of Major Hispanic Dailies
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| Total Paid Circulation | ||
Newspaper Name | City | Frequency | As of 09/30/09 | As of 08/30/08 | Variation |
EL DIARIO LA PRENSA | NEW YORK CITY | AVG M (M-F) | 51,749 | 52,857 | -2% |
LA OPINION | LOS ANGELES | AVG M (M-F) | 91,977 | 100,462 | -8% |
EL NUEVO HERALD | MIAMI | AVG M (M-F) | 60,483 | 77,295 | -22% |
EL NUEVO DIA | SAN JUAN, PR | AVG M (M-F) | 180,734 | 201,049 | -10% |
Source: ABC
Table 2: Average Sunday Edition Circulation of Major Hispanic Dailies
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| Total Paid Circulation | ||
City (Country) | Newspaper Name | Frequency | As of 09/30/09 | As of 09/30/08 | Variation |
LOS ANGELES | LA OPINION | SUN | 47,058 | 52,720 | -11% |
MIAMI | EL NUEVO HERALD | SUN | 81,721 | 87,228 | -6% |
SAN JUAN | EL NUEVO DIA | SUN | 219,798 | 238,241 | -8% |
Source: ABC
Most Hispanic newspapers are free, community oriented publications. In general, community publications have not been as hard hit by the recession and advertising decline as large metropolitan dallies. The average decline in circulation of the top 25 U.S. daily newspapers (published from Monday to Friday) during the six month period ended on September 30, 2009 was 11.02%, according to recent data released by the Audit Bureau of Circulations. For the top 25 U.S. Sunday newspapers the average decline was 8%.