An in-depth survey about the 2006 Soccer world cup supplements of more than 10 Hispanic newspapers:
Newspaper/Publisher | Distribution/ | Frequency | Advertisers | Content provider |
Vida en el Valle (Mc Clatchy, Fresno and Modesto/Stockton/Sacramento, CA) | Insert in tabloid format (32 pages) | May 31st Weekly coverage in sports section | Food Maxx, RJHill Homes, PMZ Real Estate, Family Lending Center, Phifer, Suntex shading fabric, Cricket, Golden Credit Union, Lightspeed Real Estate Services, Manteca Trailer & Camper, Inc. | In-house, Efe and AP, in that order. |
La Voz (Ashland Media-Gannett) | Insert. 28-32 page edition | Each Wednesdayduring 6 weeks. | General Motors, Chrysler, Dodge, Ford, Pepsi | El Universal from Mexico City |
Impacto USA | Insert. (Page count tbd) | June 3rd & July 15th | Retail & Financial Sammy's Camera & Wells Fargo | In-house. Efe & Reforma |
Impremedia (La Opinion, La Raza, Diario La Prensa, El Mensajero, Orlando and Tampa (La Prensa) – In addition Dallas Al Dia (Belo Corp.) | 10 weekly supplements covering each group 12 to 24 pages depending on the market – (LA is 24). The Brindis de Gloria magazine (46 pages, glossy, full color) | One for the draw, one about each group (A-H – April 14-June 2) and wrap up 'Brindis de Gloria', July 17th. | Three title sponsors: Moneygram, Best Buy, Bud Light. In addition: Dodge, Intel, Verizon Wireless… | In-house, EFE. 3 Impremedia reporters will be in Germany (2 from LA and 1 from NY). |
Que Pasa (Raleigh, Charlotte and Greensboro / Winston Salem, NC, Que Pasa Corporations) | Insert. 40 pages Full color tabloid. | Weekly. (Thurs) April 6th through July 13th | Corona, Compare Foods, MoneyGram | In-house sports editors and graphic designers. |
Tiempos del Mundo (Noticias Panamerica) | Pull-out. 24 pages. Two 12-page sections. to run in two separate issues. | June 8th June 15th edition. | Same as main newspaper. | The Lab Ideas. Text and photos licensed by AFP news agency. |
Vida Latina (Southeast: Georgia, North Carolina, and South Carolina) | Insert. Four page center spread. | May issue | ADT and Caracolillo Coffee | Newswires, In-house additions and edits. |
Ahora Si! (Cox Newspapers, Austin, TX) | 8-12 preview edition (part of main publication) | June 8th and thereafter. | NA | Soccer reporter in Germany covering the tournament. Newswires. |
A two week series: Next week look for El Nuevo Herald, Hoy Newspapers, Al Dia Filadelfia, New York Post, NY-Daily News, La Palma and more ….