There currently is a lot of activity in the Texas Hispanic newspaper market.
Houston based Buena Suerte newspaper recently expanded to Dallas/Ft. Worth with a local edition with a weekly circulation of 12,000. Buena Suerte is a shopper newspaper with 100% advertising content. Monica Medrano, National Accounts Specialist at Buena Suerte tells Portada that Buena Suerte will soon also be publishing an El Paso edition, making it the only Hispanic shopper that is distributed on a Texas state wide level. Buena Suerte has a combined weekly circulation of 150,000. Before the Dallas/Ft. Worth and El Paso expansion it was already published in Houston, Austin and San Antonio.
Partly due to the oil boom, the Texas economy is growing at a much higher rate than most of the rest of the U.S. economy. A month ago, Houston Chronicle’s Spanish-language weekly La Voz announced that it is going to increase it’s circulation from 100,000 to 150,000 in the second half of 2012.