Hispanic magazine ad spending is up 29.8% through the first half of 2011 (same titles basis), according to HispanicMagazineMonitor estimates released by Media Economics Group.
Among the top five Hispanic titles year-to-date, ad revenue is up by 56.9% at People en Español, +9.7% at Latina, +26.1% at TV y Novelas, +49.9% at Siempre Mujer, and +31.7% at Ser Padres.
Procter & Gamble was the largest advertiser in Hispanic magazines with $20.1 million in spending through June, followed by L'Oreal ($9.9 million), Mars, inc. ($3.0 million), General Motors ($2.4 million), and Wyeth ($1.8 million).
The strongest categories in Hispanic magazines were two personal care categories: Cosmetics (ranked first with $11.6 million in ad spending and up 29.2% from the same period last year) and Haircare (second with $8.2 million in spending and up 56.2%). The Food category also posted strong gains over last year with $8.2 million in spending (+46.4%) as did the Beverages – Non-Alcoholic category with $3.3 million in spending (+86.3%). Auto category spending growth remains sluggish with just $4.4 million in spending YTD (+3.2%) – well below pre-recession levels.